Xerox Tipped to Be the Next Apple

Investors in Apple's fortunes turn around look great to see the next big thing since. "Xerox Corporation, the biggest brand names in the world, it is found right in their market and the rest are playing catch" OnlineConnect.co.uk says. In many ways the companies share the same fate. Apple (Steve Jobs, Stephen Wozniak, Ronald Wayne set up by) the first successful personal computer with a graphical operating system produced. Xerox (Chester Carlson, founded by Joseph C. Wilson) Xerography inventor (later called the photocopier) were.

However, the two companies lost their way in the eighties seemed. In 1983 Apple's John Sculley, the Pepsi-Cola marketing genius behind, with Steve Jobs admitted to work as CEO. This dream team was supposed to be. But Ridley Scott's 1984 Apple commercial with entitled announced the arrival of rain, the scene of an internal power struggle which eventually saw the jobs he was one of the founders of the company was forced to get behind.

Xerox, under competition in the seventies there to see core products, began to invest heavily in the computer industry. Building a team of innovative programmers and inventors they graphical operating systems, computer mouse and developed what could be the first commercial personal computer (except fail to realize commercial value to Xerox did not market it.) Xerox document the development and its transition from paper to electronic data foresaw. However, while they were investing in future documents, they failed to protect its core business and eighties to the mid Xerox photocopier market its technology to catch up with other manufacturers were in with a sharp decline.

Xerox doors opened there in 1979 the press and public to perform there unique products, among participants was Steve Jobs and Bill Gates. Jobs was quoted later as saying they just do not know what they had. "Xerox was attached to the inner individual sites together using what they referred to as" inter-network routing 'then' Internet 'to the brief.

John Scully of Apple's board with a heavy weight, cola wars to be back up marketing battle that saw the biggest brand name Pepsi Coke hold the world. But Apple's marketing to different customers infamous Lemmings ad something like rain. Apple Mac, Jeff Raskin and Steve Jobs (before he left) Developed by the success and market leader in desktop publishing and media industry has become. Meanwhile, Apple Lisa, which was removed from John Scully Steve Jobs sank without trace.

Mid-eighties, Xerox and Apple had the opposite strengths and weaknesses. Whilst in Apple's John Scully is a proven marketing guru by the end of 1985 Stephen Wozniak and Steve Jobs, Apple co-founders had both lost. Xerox Meanwhile, one of the best development teams in the world computer industry was one of those times. The internet through the growth of digital documents and communications were foresaw a digital marketplace where people speculate about search advertising. But whilst Xerox ideas they lacked marketing expertise and business users to IT in the eyes of Xerox machines faced in trying to make the transition.

Eventually both Apple and Xerox Business eighties when they tried to deal with market leader IBM hit a brick wall. Whilst many thought the battle for business users hardware at a small software company's operating systems were the focus will be on. Bill Gates, Microsoft was none of the overheads of manufacturers and computer vendors for its Unix license your version of DOS and later. IBM was contracted by Microsoft in 1981 IBM Personal Computer.As IBM PC clone market to provide the operating system Bill Gates and Steve Ballmer came to successfully marketing MS-DOS to other manufacturers. In 1985 Microsoft released a graphical version of its MS-DOS operating system called Microsoft Windows for retail. Product was a huge success and the world's most widely used operating system. Microsoft went on versions of Windows and Microsoft Office in the frequent business networking, and PC has become the major operating systems. Bill Gates built Microsoft's expensive cost free operating system the ability to see the license.

Apple and Xerox continued down different paths in the 80's and early 90's. Core product sales there falling to see Xerox photocopiers and printers and scanners and printers began to reinvest in the combined the digital multifunction copiers. Canon 'technology in response to CLC Color Copiers Xerox invested heavily in the development. Apple development and marketing and too many products, the high construction costs and lack of technical leadership saw led by Apple has released a series of failed products. Steve Jobs went on to create Pixar and Next. Its operating system that Steve Jobs back to Apple in late 1996 brought forward the purchase was primarily for. Gil Amelio in July 1997 to remove the jobs were running Apple again. Gil Amelio went to Apple co-founder Steve Wozniak as with many companies. Direct retail sales on the Internet in 1997 Apple introduced a new system started in the following order to build success Dells. Michael Dell is the time to comment when asked what he would do with Apple "I had to stop and give money back to shareholders. Nine years later, Steve Jobs, Apple's price 72000000000 outstripping Dells share price rose above a previous email that read "It turned out that Michael Dell was not perfect at predicting the future" were circulating laugh.

Steve Jobs in 1997, a collaboration with Microsoft to Microsoft Office for Apple Mac and Microsoft announced the release of Apple's 150 million non-voting shares purchased. Operating system market, Microsoft's domination is so strong now that probably saved them a competitive around Microsoft's antitrust charges with time, especially in the interest of keeping was being. Return to profitability in 1998 and focused on the highly successful launch of the iMac Apple did. Jobs with Apple to open retail outlets under the refund is issued and the iPhone and iPod seen great success with the brand branch out. Apple in an incredible comeback in Silicon Valley some of the best people, including Google's Eric Schmidt was brought to its Board of Directors.

Xerox there for "jobs" by 2001 Anne Mulcahy of the form which was for many years with the company had to wait. The accidental CEO Mulcahy, the same company return to profit by the time whilst stuck in the Xerox research and development was described. Mulcahy understand the huge value of our brand and technology to improve customer service after the customer by improving the flow of leakage was also affected. Internet appeal to a modern audience in the process of changing the Xerox logo, Anne Mulcahy company focused on innovation and customer interaction. Xerox with its strength in research and development from now to complete your hardware with digital technology began to combine his computer expertise to support. Vision in the computer industry many years ago showed its core product in the end "documents" after all formats, the electronic, internet, email or printed with the combination. Xerox today, now headed by Ursula Burns, one of the world's leading providers of document management are excellent and Xerox solid ink printing technology with hardware such as key uniquely positioned to become the market leader again look.


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